Steve Martin's manager also represented Bernadette Peters.  Peters had a contract to perform at the Riviera.  Their manager invited Steve to come to the property on Bernadette's birthday.  At the time, she was working with Bob Newhart.  After the show, the hotel celebrated her birthday with cake and I'm sure a few cocktails.  She also meet Martin that night and a romance began to...

Frank was an important figure at the Rivera and had his own suite named after him.

Suite 2901 was located on the top of the Monte Carlo tower.  It featured two guest rooms and had balconies that wrapped the north and south sides of the suite, giving guests stunning views of the whole of the strip and downtown Las Vegas.  In addition, it offered a great views of the pool area below...

Did you know that Dean Martin owned 10% interest in the Riviera Hotel and Casino? From 1969 to 1972, Dean Martin worked and at times lived in the Riviera.  He even had his own lounge called Dino's Den.

Fun Facts:

-Dean had a terrible fear of elevators, so his personal suite was located on the second floor of the Riviera.  He could walk up and down without use of the elevator.

-Marti...

The Riv was known to host armadillo racing.  The PR department often times enlisted it's celebrities to promote the races at the property.  

Dick and Tommy Smothers were known to have raced an armadillo or two in the day. One of the most surprising celebrities to participate was Joan Rivers.  You can tell by the look on her face that she wasn't thrilled to touch the crea...